Applause unveils their new line of Simpsons plushes.

The first launch, which became available in January 2003, featured talking Homer and Bart plush with collectible keychains and stands. The second wave of plush dolls spotlights the Simpsons family including Marge, Lisa and Maggie. It will also include the episodic characters of Bartman, Little Miss Springfield, and Radioactive Man. Additional characters will be released throughout 2003, surrounding key seasonal special days, including Father's Day, Halloween and Christmas, and will be available at specialty retail outlets.

Applause held a private party at New York City's famous FAO Schwartz store on February 17th to celebrate the launch of their new line. Guests had a chance to look at FAO's new Simpsons boutique and interact with Simpsons characters. Below are some pictures from the event.

Welcome to Applause!

The Bart and Homer dolls are in stores now. The rest of the assortment will be hitting stores around April. The episode specific boxed dolls will be hitting around March/April. The Halloween dolls will be hitting in the early Fall. The Christmas dolls will also hitting be hitting sometime in the Fall. These will cost around $20-25. More themes and sets will be introduced eventually.

Images from Applause's Simpsons party at FAO Schwartz.