The Creepy Classics promotion may be winding down, but Burger King and Twentieth Century Fox Licensing & Merchandising have signed a major merchandising deal and more cool stuff is coming our way. According to Variety, new promotions will kick off this month and in December. SCS member mooselman sent word that the November promotion would include four talking Simpsons watches which may be offered in Value Meals with the Homer X-Treme Bacon Cheeseburger Whopper (see this press release more on this burger). The Variety article states:
Fast-food giant is pacting with 20th Century Fox Licensing & Merchandising for a massive fourth-quarter promotional campaign built around the toon family. Effort will kick off with a Halloween-themed promotion -- but unlike previous campaigns, BK plans to extend its "Simpsons"-themed promotions beyond Halloween, with new campaigns kicking off in November and December....
...."It's frightening how successful last year's in-restaurant Halloween festivities and the 'Simpsons' promotion were," said Rick Dow, senior VP of marketing programs and sales for Burger King. "We had to bring it all back for another year."
Peter Byrne, exec VP of Fox Licensing & Merchandising, said the strong appeal of "The Simpsons" with teens and kids makes the skein a logical marketing tie-in for BK.
No word yet on the specifics of BK's November and December "Simpsons" promotions.
We hope to have more info on this and confirmation on the watches soon.
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